Sunday, 5 June 2011

China's Super Rich Go Gaga Over Prada



“Why buy just the handbag when you can buy the company.” This could be the growing sentiment among Hong Kong’s ladies who lunch once Prada starts selling its shares to the public. What better sartorial status symbol is there than the ability to proclaim that you own part of one of the most iconic luxury brands in the world?

Everything seems set for the release of Prada’s shares to the public on June 14.

Is there a better way to stand out from other luxury goods consumers than owning a piece of that designer Prada pie?